We’ve all seen the sci-fi movies where a futuristic city is protected by a shimmering, impenetrable dome. Usually, that dome is keeping out giant space monsters or laser beams. In reality, the threats we face daily are much smaller, much sneakier, and, let’s be honest, way more annoying than a Godzilla cameo. We’re talking about viruses, mold, bacteria, and the arch-nemesis of every serious collector: dust.
At Jewelry and More Auctions, we deal in the exquisite, the rare, and the beautiful. From glimmering sterling silver chains to patriotic commemorative coins, we know that value is something to be protected. But while we offer the best in bidding, we also care about the environment where those treasures live. That’s where America Breathe Freely and the revolutionary ActivePure Technology come in.
Think of it as an invisible shield for your home, your family, and your most prized possessions. And yes, it actually comes from NASA. (No, you don’t have to wear a space suit to use it, though we won't stop you if that's your thing.)
The NASA Connection: From Mars to Your Living Room
If you think air purifiers are just fans with some fancy paper filters inside, you’re living in the dark ages of home maintenance. ActivePure Technology didn’t start in a vacuum (pun intended); it started at NASA.
Specifically, it was developed to help astronauts grow plants in space. When you’re stuck in a metal tube hurtling through the cosmos, you can't exactly "crack a window" to let out the ethylene gas and microbes that plants produce. NASA needed a way to scrub the air clean without bulky equipment. They developed photocatalytic oxidation, a process that mimics the natural purification of sunlight.

Fast forward to today, and this technology has been inducted into the Space Technology Hall of Fame. It’s the same tech used on the International Space Station, now condensed into a sleek device for your home via America Breathe Freely. When we say it’s "out of this world," we mean it literally.
Active vs. Passive: Why Your Current Purifier is Lazy
Most air purifiers are "passive." They sit in a corner and wait for dirty air to wander through their filters. It’s like trying to clean a swimming pool by putting a tiny filter on one side and hoping all the dirt eventually floats over to it.
ActivePure is "active." It doesn’t wait for the bad guys to come to it; it sends out "friendly cleaners" (oxidizing molecules like hydroxyl radicals and low-level hydrogen peroxide) to hunt them down. These molecules fill every cubic inch of your room, neutralizing pathogens on surfaces and in the air simultaneously.
It doesn’t just trap dust; it seeks out and destroys the stuff that makes you sneeze, the mold that ruins your collectibles, and the viruses that keep the kids home from school.
Protecting the "More" in Jewelry and More Auctions
When you win a vintage Victorian brooch or a pristine commemorative coin at one of our live auctions, you aren't just buying an object; you're buying a piece of history. But history is fragile.

1. The War on Dust
Dust isn't just unsightly; it's abrasive. Tiny particles can scratch delicate settings and dull the shine of high-polished silver. ActivePure causes these particles to clump together and fall out of the air faster, keeping your display cases looking like a museum and less like a dusty attic.
2. Mold: The Silent Collector
If you store your collections in a basement or a room with poor airflow, mold is your biggest threat. It can eat through paper documents, ruin the boxes of your commemorative coins, and cause permanent damage to organic materials like wood or leather. ActivePure has been shown to reduce mold levels by over 90% in controlled studies. It’s the ultimate insurance policy for your inventory.
3. Tarnish and Oxidation
While no air purifier can stop metal from reacting with oxygen entirely, reducing the pollutants and particulates in the air can significantly slow down the tarnishing process on your silver and gold. Less cleaning means less wear and tear on your pieces.
Protecting Your Most Valuable Assets: Your Family
We love jewelry, but we love our community more. That’s why we’re so passionate about the mission at America Breathe Freely. Whether you’re a professional reseller or a hobbyist collector, your home should be a sanctuary.

For families with kids, pets, or allergy sufferers, ActivePure is a game-changer.
- Pathogen Reduction: Independent lab tests have shown ActivePure can reduce airborne SARS-CoV-2 (the virus that causes COVID-19) by 99.9% within minutes.
- Allergy Relief: By knocking dust, pollen, and pet dander out of the air, it helps everyone breathe a little easier.
- Odor Elimination: From "wet dog" smell to last night’s fish dinner, the active molecules neutralize odors at the source instead of just masking them with perfumes.
Join the Mission: Bid to Give, Breathe to Live
At Jewelry and More Auctions, our mission goes beyond just selling items. We host auctions that help various charities, ensuring that the excitement of the bid also fuels a greater good. We believe in a holistic approach to a better life: winning beautiful things at a great price and living in an environment that keeps you healthy enough to enjoy them.
Remember, whether you’re bidding on a patriotic coin duo or a sterling silver rope chain, we keep things simple with our $7 flat-rate shipping fee for all auctions, no matter how many treasures you snag.

Ready to upgrade your home’s defense system? Head over to America Breathe Freely to learn more about bringing NASA-certified technology into your living room. And while you’re at it, check out our latest live auctions to find the next masterpiece for your collection.
Protect what matters. Breathe freely. Bid boldly.
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