Let’s face it: we spend a lot of time worrying about what we put into our bodies, organic kale, artisanal water, and maybe a few too many of those chocolate-covered pretzels from the pantry. But how often do you think about what you’re pulling into your lungs with every single breath?
The truth is, your home might be harboring a few secrets. And no, we aren’t talking about the dust bunnies under the guest bed that have developed their own socio-economic system. We’re talking about the air itself. At Jewelry and More Auctions, we’re obsessed with quality: whether it’s a 2026 Silver Eagle coin or the very air you breathe while bidding on your next treasure.
That’s why we’ve partnered with the America Breathe Freely campaign. It’s time to pull back the curtain on the NASA-certified science that is changing the way we live, breathe, and collect.
The Space-Age Origin Story: From Mars to Your Living Room
You might think "NASA technology" belongs in a laboratory or strapped to a rocket headed for the Red Planet. But the history of the America Breathe Freely movement actually begins with a very earthly problem: how do you grow plants in space without them rotting from their own gas?
In the early 1990s, NASA researchers were looking for a way to eliminate ethylene gas (a natural byproduct of plants that causes them to ripen and eventually decay) from the closed environment of the International Space Station. They developed a photocatalytic oxidation process to "scrub" the air.
Fast forward to today, and that same foundational science has evolved into ActivePure Technology. It’s gone from preserving space-lettuce to protecting your family from pathogens, allergens, and VOCs (Volatile Organic Compounds). It’s not just a fancy fan; it’s a Certified Space Technology™ that’s been inducted into the Space Foundation Hall of Fame.

The Science of "Active" vs. "Passive" Cleaning
Most people think of air purifiers as "passive" devices. You have a box in the corner with a filter (like a HEPA filter). The air has to find its way to the box, pass through the filter, and come out the other side. It’s a bit like trying to clean a swimming pool by putting a single sponge in one corner and hoping the dirt finds it.
ActivePure, the powerhouse behind the America Breathe Freely campaign, takes a different approach. It’s "active."
How It Works (The Nerd Stuff)
The technology uses a UV light-activated catalyst: a coating of titanium dioxide mixed with proprietary metals. When ambient humidity and air pass through this cell, it creates Reactive Oxygen Species (ROS). These include:
- Hydrogen Peroxide (H₂O₂)
- Hydroxyl Radicals
- Superoxide Ions
These molecules aren't just sitting in a box; they are projected out into your room. They travel through the air, seeking out contaminants. When they hit a virus, a bacterium, or a mold spore, they neutralize it on contact.

Why This Matters for Your Home (and Your Collection)
If you are a regular at Jewelry and More Auctions, you know that "pristine condition" is everything. Whether you are eyeing a vibrant Rainbow Ring or a classic Victorian brooch, environmental factors can be the enemy.
1. The Particle "Clump" Effect
One of the coolest things NASA science tells us is that ActivePure makes particles clump together. Because these ions are negatively charged, they latch onto positively charged dust and pollen. This makes the particles heavy so they fall out of the air: one study showed this happens 100 times faster than gravity alone.
For collectors, this means less abrasive dust settling on your delicate jewelry or tarnishing your coins. It’s like having a microscopic security team for your displays.
2. Pathogen Protection
Let’s get serious for a moment. Indoor air can be 2 to 5 times more polluted than outdoor air. In FDA-compliant lab testing, ActivePure technology reduced airborne SARS-CoV-2 by 99.96% in just three minutes. It has also been shown to drastically reduce MRSA, E. coli, and black mold.
When you bring a piece of history into your home from our live auctions, you want your home to be a sanctuary. Clean air is the foundation of that peace of mind.

Wellness Tips for a Breathable Home
While we highly recommend checking out the technology at America Breathe Freely, there are several steps you can take today to improve your indoor environment:
- Mind the Humidity: High humidity is the best friend of mold and the worst enemy of silver. Keep your home between 30-50% humidity to protect your respiratory health and your coin collection.
- Source Control: Avoid synthetic fragrances and harsh chemical cleaners that off-gas VOCs.
- Circulate the Good Stuff: Even with great tech, opening a window for 10 minutes a day can help flush out stagnant air: provided the pollen count isn't through the roof!
- Protect Your Assets: Store your auction wins in acid-free containers. If you’re displaying them, ensure the air around them is actively treated to prevent oxidation.
The Jewelry and More Auctions Commitment
At Jewelry and More Auctions, we aren't just here to sell you a beautiful Pink Cat Necklace or a commemorative Patriotic Coin. We are a community. We believe that a healthy life allows you to enjoy your passions more fully.
That’s why we support the mission of "America Breathe Freely." It aligns with our goal of transparency, quality, and giving back. Speaking of giving back, don't forget that we host auctions that support various charities. Plus, we make it easy to grow your collection with our $7 flat-rate shipping fee for all auctions: no matter how many items you win! And because we love our community, every single order comes with a free gift.

Final Thoughts: Breathe Better, Collect Smarter
NASA science isn't just for astronauts anymore. It’s a tool for the modern homeowner and the discerning collector. By understanding how ActivePure works, you can turn your home into a fortress of wellness.
Ready to see the difference for yourself? Head over to America Breathe Freely to explore the science in depth. And when you’re ready to fill that fresh air with something beautiful, we’ll see you at our next live auction.
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