At Jewelry and More Auctions, we spend a lot of time thinking about the things we value. From rare commemorative coins that tell a story of history to the sparkling vintage brooches that anchor a family’s legacy, we understand that quality matters. But lately, we’ve been looking at something even more fundamental than the items on our auction block: the air you breathe while you’re bidding on them.
Welcome to the America Breathe Freely campaign. Hosted right here on our platform, this initiative isn't just about selling gadgets; it’s about a community-wide commitment to wellness. If you’ve ever wondered why a jewelry auction site is talking about NASA-certified technology, you’re in the right place. We believe a healthy lifestyle is the ultimate luxury, and it starts with the environment you create in your home.
From Orbit to Your Ottoman: The History of ActivePure
Most of us think of air purifiers as fancy fans with filters. But the technology we’re talking about today, ActivePure, didn't start in a suburban living room. It started in the 1990s at the Wisconsin Center for Space Automation and Robotics, a NASA Research Partnership Center.
Scientists had a problem: plants grown in space release ethylene gas. In the tight, recycled air of a spacecraft, this gas builds up and kills the plants. To solve this, researchers developed a "photocatalytic oxidation" (PCO) scrubber. This tech was tested on the Space Shuttle Columbia and eventually became the foundation for what we now call ActivePure Technology.

In 2017, this technology was inducted into the Space Technology Hall of Fame®. While NASA doesn’t "endorse" specific vacuum cleaners or air filters, ActivePure carries the Certified Space Technology™ seal because it is a direct commercial descendant of those space-bound experiments. When we say it’s "space-age," we aren't just using a marketing buzzword; we’re talking about a lineage that began 200 miles above the Earth.
Passive vs. Active: The Science for Beginners
If you’re new to the world of air purification, the terminology can feel like a high school chemistry pop quiz. Let’s break it down simply.
Most purifiers are passive. They sit in a corner and wait for air to pass through a filter. If a dust mite or a virus doesn't wander into the machine, it doesn't get caught. Think of it like a bouncer at a club, he can only check the IDs of the people who walk through the door.
ActivePure is, well, active. It doesn't wait for the contaminants to come to it; it goes to them. The technology uses UV light and a proprietary catalyst to create "ActivePure Molecules" (friendly oxidizers like hydroxyls and hydrogen peroxide). These molecules are propelled out into your room, where they seek out and neutralize pathogens in the air and: this is the game-changer: on surfaces.
Whether it’s a doorknob, a kitchen counter, or your favorite display case, this technology works 24/7 to reduce viruses, bacteria, and mold by up to 99.9%.
Protecting the Sparkle: Why Collectors Should Care
You might be wondering: "Penny, I’m here for the jewelry. Why do I need a NASA scrubber?"
As any seasoned collector at Jewelry and More Auctions knows, the environment is the enemy of preservation. Dust, humidity, and Volatile Organic Compounds (VOCs) are what cause silver to tarnish and delicate household items to degrade.
- Tarnish Prevention: VOCs in the air react with metals. By breaking down these organic compounds, ActivePure helps maintain the pristine condition of your commemorative coins and jewelry.
- Mold and Mildew: For those who collect vintage textiles or items stored in cases, mold spores are a constant threat. ActivePure’s ability to treat surfaces means it’s working to keep your collection’s environment stable.
- The "New Item" Smell: Many new items: from furniture to synthetic jewelry boxes: off-gas chemicals. Our technology helps neutralize those odors and irritants before they settle into your home.

Wellness Tips for a Healthy Lifestyle
While we’d love for every member of our community to experience the benefits of a Vollara unit, air quality is a holistic journey. Here are a few witty, straightforward tips to keep your indoor air fresh:
- Ventilate, Don't Just Circulate: On days when the outdoor air quality is good, crack a window. Even the best tech loves a little assist from Mother Nature.
- The Shoe Rule: Your shoes are a mobile museum of everything gross outside: pesticides, lead dust, and allergens. Leave them at the door.
- Mind Your Candles: We all love a scented atmosphere, but many cheap candles release paraffin and artificial fragrances that are basically "indoors smog." Opt for beeswax or soy.
- The ActivePure Advantage: Integrate an active treatment system to handle the things you can't see, like airborne viruses and stubborn surface bacteria.
Joining the Jewelry and More Auctions Community
Our mission has always been to provide high-quality pieces through an exciting and transparent auction format. But we also believe in supporting the charities and individuals that make our community great. The America Breathe Freely campaign is an extension of that mission.
Whether you are bidding on a new engagement ring or a rare commemorative coin, you deserve to do so in an environment that supports your health. We are proud to bring these household innovations to our audience because a collector who breathes better, bids better (or at least enjoys their collection more!).
And remember, whether you’re winning a heavy lot of household items or a tiny, shimmering diamond, Jewelry and More Auctions keeps it simple with our $7 flat-rate shipping fee. No matter how many items you win in an auction, your shipping stays at one low price.

Ready to Master Your Air?
The air inside your home can be up to five times more polluted than the air outside. Don't let your sanctuary become a trap for allergens and pathogens. It’s time to move beyond the 19th-century technology of "just opening a window" and embrace the tech that kept astronauts safe.
Visit AmericaBreatheFreely.com today to learn more about how NASA-certified ActivePure technology can transform your home.
Whether you're here for the jewelry, the coins, or the clean air, we're glad you're part of our community. Happy bidding, and breathe easy!